about trustly

The global leader in Pay by Bank

Our mission is to offer optionality, with a smart payment alternative. We democratize payments, liberating merchants from their dependence on cards.

Trusted by
Trustly is trusted by Light & Wonder
Trustly Open Banking solutions are trusted by T-Mobile
Trustly Open Banking solutions are trusted by Coinbase
Trustly Open Banking solutions are trusted by DraftKings
Trustly Open Banking solutions are trusted by GoFundMe
Trustly Open Banking solutions are trusted by FanDuel
Trustly Open Banking solutions are trusted by ICE Mortgage Technology
Trustly Open Banking solutions are trusted by Viasat
Trustly Open Banking solutions are trusted by MoneyGram
Trustly Open Banking solutions are trusted by Dell
Trustly Open Banking solutions are trusted by Point & Pay
Trustly Open Banking solutions are trusted by Western Union
Our Mission

Pay by Bank with Trustly helps merchants grow their business

Our Pay by Bank solutions optimize cost, conversion, and CLV—letting consumers pay directly from their bank accounts while giving merchants the tools and insights to build stronger consumer relationships at a better price than cards.

We remove complexity and high-costs by adding efficiency and accessibility to the payments ecosystem. Our modern Pay by Bank infrastructure enables Trustly to upgrade the complete payment experience.

We offer the most flexible guaranteed payments, instant payouts, KYC capabilities, and data to supercharge financial experiences and delight consumers.  

Our history

Our rich Pay by Bank heritage

While others try to retrofit Open Banking for payments, we've been perfecting this approach for 15+ years. The result? Superior data quality that powers not just seamless experiences but unprecedented consumer insights that help merchants boost lifetime value while capturing more revenue.

Today, we serve 9,000 merchants, connecting them with 650 million consumers and 12,000 banks in over 33 countries. We have facilitated more than $500 billion in Pay by Bank payments since our founding.

Our North American story

2012
PayWithMyBank, a Silicon Valley startup, founded by Alexandre Gonthier
2019
PayWithMyBank merges with Trustly AB of Sweden to become Trustly, Inc.
2024
Pay by Bank Total Payments Value (TPV) approaches $100 billion
2025
Leading Pay by Bank in gaming, billers, telecoms, and everyday spend

Global management team

Leading the Open Banking revolution

Johan Tjärnberg

Group Chief Executive Officer

Johan Tjärnberg
Group Chief Executive Officer

Adam Miller

Group Chief Financial Officer

Adam Miller
Group Chief Financial Officer

Daniel Hecker

Group Chief Product Officer

Daniel Hecker
Group Chief Product Officer

Chantelle Zemba

Group Chief People & Culture Officer

Chantelle Zemba
Group Chief People & Culture Officer

Jim Magats

Chief Commercial Officer & President US

Jim Magats
Chief Commercial Officer & President US

Investors who believe in our mission

Our impact

$500B+
Payments to date
9K+
Merchants
30+
Countries
110M+
Consumers to date

Trustly in the news

Are you a Pay by Bank believer?

Our impact is growing and so is our team!