seQura partners with Trustly to launch optiQa, making eyewear more accessible with monthly subscriptions‍

seQura, an innovator in commerce technology and flexible payments, has launched optiQa – a subscription service for eyewear – in partnership with Trustly, a global leader in Pay by Bank.

optiQa aims to transform the way people pay for eyewear, by giving them the option to make affordable, monthly payments.

The new model is designed to help drive customer loyalty across the optics sector.

With more flexible payment options, opticians will be able to build stronger customer relationships, increase their conversion rates, and ultimately boost long-term business growth.

For consumers, optiQa will give them the option to spread their payments over time – rather than paying for all their eyewear needs in one go.

Shoppers will be able to use the new service both in-store and online.optiQa is underpinned by Trustly’s modern recurring payment solutions, ‘Direct Debit powered by Open Banking’.

The technology allows opticians to facilitate direct, recurring, and instant account-to-account (A2A) payments.Unlike other payment subscription services, Trustly’s technology enables businesses to collect funds directly from customers’ bank accounts – bypassing traditional card networks and their hefty fee structures.

Working with trusted payment providers such as Trustly, seQura intends to scale its latest product into new markets, starting with Germany, and then expanding into other European countries.

David Bäckström, CEO of seQura, said: “Our collaboration with Trustly is an important step in seQura’s international expansion. With optiQa, we can make it easier for people to get all the eyewear they need for a simple monthly fee, helping opticians strengthen loyalty and long-term growth while improving access to essential eye care.”

‍Johan Tjärnberg, Group CEO of Trustly, added: “We’re delighted to support seQura as it embarks on the next stage of its global expansion roadmap. Subscription payment models give consumers predictable costs and continuous value, while freeing them from the hassle of one-off purchases. For businesses, they create steady revenue streams, strengthen customer loyalty, and enable deeper long-term relationships than one-time transactions.”

‍About Trustly‍
‍Trustly is a global leader in Pay by Bank solutions, enabling fast, secure, real-time transactions through its Open Banking platform. Partnering with major brands such as PayPal, eBay, FanDuel and Coinbase, Trustly connects over 9,000 merchants to 650+ million consumers via 12,000 banks across 30+ markets. Founded in 2008, the company processed nearly $100 billion in payments in 2024 and continues to redefine how the world pays. Trustly operates under the supervision of the Swedish Financial Supervisory Authority, the UK’s FCA, and U.S. state regulators.

‍About seQura
‍SeQura is the leading commerce tech platform transforming payments into growth. It helps brands convert better, retain longer, and scale faster through smart payment technologies. Trusted by over 5,000 merchants and millions of shoppers across Europe and Latin America, seQura is valued for delivering the fastest, most flexible, and rewarding way to shop